Wood Wood is a contemporary fashion and streetwear brand from Copenhagen that combines Scandinavian minimalism with an urban, artistic style. I led the UI/UX design for the rebrand and rollout of Wood Wood’s fully responsive new e-commerce website and brand identity. Working closely with an Art Director, I took ownership of key user journeys, designing the primary interfaces including the homepage, product details page, navigation and checkout flow across all device viewports.
Art Direction
Linnea Lindström
UI Design, UX Design
Alexander Almström, Linnea Lindström
Frontend Development
Martin Johansson, Mikael Adolfsson, Alexander Almström
Agency
Panagora
